"Creating captivating content relies on finding a genuine purpose for the story you're telling. Couple that with creativity and uniqueness, and the audience will want to engage with you."
Given my career to date has evolved around content, it would be remiss of me not to have a site to present the fruits of my labour.
So here it is, and thanks for checking it out. Here you'll find examples of the work I have created both in Sydney and London.
My humble beginnings in Barnet, North London, saw me work as a patch reporter, where I could satisfy my thirst for honest reporting by covering issues that impacted communities on a daily basis.
I moved on to Sydney where my first role saw me producing the coverage of 2011 Japanese tsunami, Osama Bin Laden's death, and the Royal Wedding of The Duke and Duchess of Cambridge - Very different agendas and messages, but all loaded with engaging and emotive multimedia.
A switch to more marketing-based content further fired my interest in videography.
I launched one of the most successful YouTube channels within the appliance retail space, growing it to more than four million views alongside thousands of subscribers.
I have won national and international videography awards for my work, and have edited projects for leading brands, charities, and celebrity chefs.
This was alongside managing the creation of unique written content and exclusive product imagery for Australia's leading online appliance retailer.
The diversity of content, audiences, and channels has taught me how to handle the huge demand for media.
Adding a marketing focused string to my bow at DesignCrowd has given me further insights into data analytics and how those numbers can be used to deliver compelling content.
My current role has seen me return to the fast-paced, deadline driven newsroom environment. The buzz of live TV is incredible and I've thrived under the pressure of delivering news as it happens. Working as an Executive News Producer and a Line-up producer has taught me a great deal about understanding audiences, finding a captivating angle, and the importance of accuracy.
I hope to always utilise my skills and experiences to tell a story to someone, somewhere...